Apparel Longevity

Garment Care Guide

CHERD garments are crafted using premium custom-milled organic cotton and heavy-density prints. Follow these care guidelines to maintain the premium texture, fit, and vibrancy of your garments for years.

Wash Cold & Inside Out

Turn your garments inside out before washing to protect print details and embroidery threads. Wash in cold water (max 30°C / 85°F) on a gentle cycle. Use mild, organic detergents.

Dry in Shade

Hang dry or lay flat in the shade. Direct heat and sunlight can cause natural cotton fibers to shrink and pigments to fade. Avoid tumble drying under all circumstances.

Iron Inside Out

If ironing is necessary, iron on low heat (max 110°C) and always inside out. Never iron directly over screen prints, puff graphics, or embroidery to prevent melting and damage.

Fold, Don't Hang

Heavyweight streetwear garments (280gsm t-shirts, 450gsm hoodies) are heavy. Hanging them on thin wire hangers can warp the shoulder structure and stretch the collars. Always store them folded.

Built to Last Statement

We pre-shrunk all premium drop capsules during the garment-dyeing process. Minor structural shift or softening of natural organic cotton fibers over wash cycles is a testament to the organic nature of the fabric.