Privacy Policy

We collect your personal data when you use our Platform, services or otherwise interact with us during the course of our relationship. Some of the information we may collect includes but is not limited to: • Personal data provided during sign-up/registration such as name, date of birth, address, telephone/mobile number, email ID and/or any such information shared as proof of identity or address. • Sensitive personal data such as bank account, credit or debit card, or other payment instrument information — collected with your consent in accordance with applicable law. • Behavioural data, preferences, and other information you choose to provide on our Platform, compiled and analysed on an aggregated basis. • Information related to your transactions on the Platform and third-party business partner platforms. You always have the option to not provide information by choosing not to use a particular service or feature on the Platform. If you receive a call or email from any person claiming to be CHERD seeking personal data like debit/credit card PIN or net-banking passwords, never provide such information and report it immediately to an appropriate law enforcement agency.

We use personal data to provide the services you request. To the extent we use your personal data to market to you, we will provide you the ability to opt-out of such uses. We use your personal data to: • Assist sellers and business partners in handling and fulfilling orders • Enhance customer experience and resolve disputes • Troubleshoot problems and detect/prevent fraud or criminal activity • Inform you about online and offline offers, products, services, and updates • Customise your experience on the Platform • Enforce our terms and conditions • Conduct marketing research, analysis and surveys You understand that your access to these products/services may be affected in the event permission is not provided to us.

We may share your personal data internally within our group entities, corporate entities, and affiliates to provide you access to the services and products offered by them. We may disclose personal data to third parties such as sellers, business partners, logistics partners, prepaid payment instrument issuers, third-party reward programs and other payment providers opted by you. We may disclose personal and sensitive personal data to government agencies or other authorised law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to: • Respond to subpoenas, court orders, or other legal process • Enforce our Terms of Use or Privacy Policy • Respond to claims that content violates the rights of a third party • Protect the rights, property or personal safety of our users or the general public

To protect your personal data from unauthorised access or disclosure, loss or misuse we adopt reasonable security practices and procedures. Once your information is in our possession or whenever you access your account information, we adhere to our security guidelines to protect it against unauthorised access and offer the use of a secure server. However, the transmission of information is not completely secure for reasons beyond our control. By using the Platform, the users accept the security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.

You have an option to delete your account by visiting your profile and settings on our Platform. This action would result in you losing all information related to your account. You may also write to us at the contact information provided below to assist you with these requests. We may refuse or delay deletion of the account in the event of any pending grievance, claims, pending shipments or any other services. We retain your personal data information for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.

You may access, rectify, and update your personal data directly through the functionalities provided on the Platform. By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information in accordance with this Privacy Policy. You have an option to withdraw your consent that you have already provided by writing to our Grievance Officer (contact details below). Please mention "Withdrawal of consent for processing personal data" in your subject line. Please note that your withdrawal of consent will not be retrospective and will be in accordance with the Terms of Use, this Privacy Policy, and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We may alert/notify you about significant changes to the Privacy Policy in the manner as may be required under applicable laws. This Privacy Policy describes how CHERD and its affiliates collectively process your information/personal data through our website https://www.cherd.in. Your personal data will primarily be stored and processed in India. We do not offer any product/service under this Platform outside India.